Business Faculty - Dr. Lise Heroux

Professor

Dr. Lise Heroux has taught at Plattsburgh State since 1987. Her courses incorporate hands-on experience to integrate the course content and apply it in real-world situations. For example, Advertising students develop complete advertising campaigns (including newspaper ads, magazine ads, radio script, television storyboard, direct mail piece, sales promotion, web page layout and logo) for local businesses and not-for-profit organizations.

International Marketing students conduct observational research in the tourism industry on both sides of the Canada-U.S. border. These service learning experiences benefit students in many ways: students link what they learn in the classroom with applications in companies, gain confidence in their marketing skills, and build up their resumes and portfolios. Students are also encouraged to do internships to explore potential marketing careers and gain valuable work experience.

Dr. Heroux believes that Plattsburgh State offers many opportunities for students to get a superior business education, and that students who avail themselves of these opportunities will be very marketable when they graduate.

Dr. Heroux is the recipient of the Chancellor's Award for Excellence in Teaching ('98) and Outstanding Teaching through Service Learning Award ('03), and she was promoted to the rank of Professor in 2002.

Education

  • Ph.D., Concordia University, 1987
  • M.B.A., McGill University, 1980
  • B.B.A., University of Miami, 1978

 

Primary Teaching & Research Areas

  • Principles of Advertising
  • Business-to-Business Marketing
  • International Marketing
  • Consumer Behavior
  • Marketing Principles

Awards and Honors

  • Outstanding Teaching through Service Learning Award, 2003
  • SUNY Chancellor's Award for Excellence in Teaching, 1998

Contact Lise Heroux

Office: SBE/CS Room 213
Phone: (518) 564-4209
E-mail: herouxla@plattsburgh.edu