Public Relations Major

This major is your gateway into the marketing and promotional communications professions. It provides you with the tools to become an effective communications professional, delivering a solid foundation in communication theory and practice — from understanding the marketing mix to laying out the communication plan.

Learn to Create Effective Marketing and Advertising through Hands-On Experience

The public relations program is your gateway into the marketing and promotional communications professions. This program provides you with the tools to become an effective communications professional, delivering a solid foundation in communication theory and practice - from understanding the marketing mix to laying out the communication plan. You will come away with a strong working knowledge of both the public relations and advertising functions in business and the media.

You will gain important hands-on skills in the areas of advertising copy writing, public relations writing, audience and constituency analysis, campaign preparation and execution, creative decision-making, print and electronic media planning and selection, and crafting and evaluating messages.

In addition to productive time spent in the classroom, this program gives you a number of occasions to work directly and intensively on real-world communication projects for organizations in the larger community. The program also includes substantial internship opportunities in public relations and advertising both regionally and nationally.

Program Requirements

Questions, Comments, Suggestions?

If you would like to learn more about the journalism programs at SUNY Plattsburgh, please contact

Shawn Murphy, Chair
Office: Ward Hall 241
Phone: 518-564-2422
Fax: 518-564-2349
Email: shawn.murphy@plattsburgh.edu